THE PASSION TO BE INVOLVED IN POSITIVE IMPACT PROJECTS COMES FROM THE DETERMINATION WE CAN MAKE CHANGE HAPPEN QUICKLY, IT’S INCREDIBLE WE CAN BUILD A GLOBAL TRIBE TO PUSH THE IMPORTANCE OF ETHICAL AND ENVIRONMENTAL CHANGE. THIS IS GAME-CHANGING - CAMILLE REED
Camille Reed is a name synonymous with innovation and leadership in sustainable fashion. As the founder of the Australasian Circular Textile Association (ACTA) and the Australian Circular Fashion Conference (ACFC), she has spearheaded Australia’s journey toward a circular economy in fashion, influencing how the industry approaches sustainability. Now, Camille is embarking on an exciting new chapter, merging her expertise and passion into a luxury rent-a-rack boutique in Sydney—a haven for fashion lovers seeking to embrace eco-friendly shopping while staying stylish.
this is a win-win situation...
FROM ACTA TO BOUTIQUE
ACTA, under Camille’s leadership, has been a trailblazer in promoting the principles of a circular economy in the fashion industry. The organization has worked tirelessly to tackle textile waste, advocate for recycling initiatives, and create solutions that reduce the environmental footprint of fashion.
Through ACTA, Camille partnered with some of the biggest names in the fashion world, driving conversations about textile recycling, waste reduction, and fostering a commitment to sustainability within the industry. Her work extended to building relationships with manufacturers, brands, and policymakers, ensuring that the fashion supply chain embraced change from the ground up.
“Sustainability isn’t a trend—it’s a necessity. The way we produce, consume, and dispose of fashion has to change, and it starts with awareness and action,” Camille has said, summing up her philosophy for ACTA’s mission.
With her strong foundation in fashion sustainability, Camille is now channelling her energy into her newest venture: MUSE, Relove, a luxury rent-a-rack boutique in Sydney. This boutique is not just another second-hand store; it is a curated space where preloved clothing and second-hand fashion are given new life in an elegant, stylish setting.
The concept is simple yet powerful: customers rent racks to showcase their preloved garments, while shoppers browse and buy beautiful, unique pieces that align with their values of sustainability. The boutique offers both self-service racks and a concierge service, making it accessible to all kinds of sellers—from those decluttering their wardrobes to fashion enthusiasts wanting to share their collections.
“MUSE, Relove is my way of bringing the circular economy to life for everyday Australians. It’s a space where sustainability meets style, offering an eco-conscious alternative to fast fashion,” Camille shares.
WHY CIRCULAR FASHION MATTERS
Camille’s boutique isn’t just about selling clothes; it’s about educating the community on the importance of the circular economy. By providing an avenue for secondhand fashion, MUSE, Relove helps reduce the demand for new production, thereby decreasing waste and the resources required to make garments.
The boutique also celebrates individuality and creativity. Shoppers can uncover preloved treasures, mixing timeless vintage pieces with modern staples to create a wardrobe that’s as unique as they are. For Camille, it’s all about empowering people to make sustainable choices while enjoying the thrill of fashion.
Camille Reed’s journey from ACTA to MUSE, Relove is a testament to her unwavering dedication to fashion sustainability. Her work has inspired brands, consumers, and policymakers to rethink the way they engage with fashion.
With MUSE, Relove, Camille continues to lead by example, creating a space that embodies the future of fashion: luxurious, sustainable, and community-driven. Whether you’re looking to declutter your wardrobe, find one-of-a-kind pieces, or simply shop more mindfully, this rent-a-rack Sydney boutique offers a beautiful solution for all.
Visit MUSE, Relove today and join the movement toward a more sustainable, stylish future.