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Considered Shopping: Sustainability with Camille Reed.

FASHION EDITOR, BROADCASTER AND WRITER JO EVLIN USES HER EXPERTISE TO DECODE THIS SEASON'S KEY JEAN SHAPES AND HOW TO STYLE THEM

There has been a real denim revolution of late and I’m here for it. Gone are the days when one style was declared ‘the’ one and only look to be seen in. We’d pour ourselves into drainpipe skinnies, until some faceless fashion entity decided that’s flare and only flares, were it. The result was that legions of us were grinning and bearing styles that didn’t work for us. I’m sure it’s why so many of us have an angst-ridden relationship with shopping for jeans.

Thankfully, times have changed. The modern way to wear denim? Styled specifically for you – shape, your lifestyle, your mood, your taste. There is no ‘in’ or ‘out’, but simply finding the look you love, that works for you. It’s the intelligent approach to style that ME+EM does so well and of course when it comes to denim they have you covered. Here are my personal favourites from the ME+EM denim collection and how I’ll be wearing them.

There is  'in' or 'out', but simply finding the ok you ve

Thankfully, times have changed. The modern way to wear denim? Styled specifically for you – shape, your lifestyle, your mood, your taste. There is no ‘in’ or ‘out’, but simply finding the look you love, that works for you. It’s the intelligent approach to style that ME+EM does so well and of course when it comes to denim they have you covered. Here are my personal favourites from the ME+EM denim collection and how I’ll be wearing them.

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